The shots that take place outside of the mall must have been shot on location, as once again it is something that would be very difficult to create in a studio, and still make it look realistic. The music video was probably shot in on location, as the number of different areas of the mall that are shown in the music video would be very difficult and expensive to create in a studio.
The main location of the music video is the interior of the mall, however there are five shots that take place outside of the mall in a small van in the car park of the shopping centre. Several people throughout the video attempt to capture her, but by the end of the music video she has managed to escape through the exit, leaving a trail of blood on the wall behind her. The idea that she is dangerous is reinforced when she manages to fight of all of the security guards, and she kills another man with what appears to be a piece of a glass bottle. The music video follows a girl who is walking through a mall, and appears to be very dangerous due to the 'Caution' and 'Missing' posters she appears on, that feature all around the shopping centre.
The pair themselves have created Black Mammoth Records, as they 'like the idea of keeping everything home grown for now' , however they are also signed to Warner Bros. The band's sound is reminiscent of and rooted in modern blues rock, hard rock and garage rock. Royal Blood are an English rock duo formed in Brighton in 2013.